Pete Martinez, MBA

Pete Martinez, MBA

President and Private Wealth Manager

Pete founded Insight Financial Services in 2006 to spend more time focusing on the needs of individual clients. With over 26 years of experience in banking and financial services, Pete constructs investment strategies that focus on the client and place their goals beside the realities of their assets and expenses. At Insight Financial Services, each client receives one-on-one planning specific to their financial goals. Open communication and honesty are not just necessary, but critical when creating an investment plan.  IFS can best steward the financial well-being of clients who are engaged and committed to understanding their investments and being a part of the plan.

Prior to launching IFS, Pete was the regional Investment Specialist for a national insurance company’s Overland Park, Kansas office. While there, he was a Registered Representative and Investment Adviser Representative of the company’s investment and securities division. As a manager and supervisor in the organization, he oversaw the success, productivity, and earnest commitment of insurance and investment professionals around the Midwest. Before joining his prior employer, he was a Portfolio Manager for a private firm in Overland Park. He started his financial services career with the Bank of New York as a manager.

Pete served on active duty in the United States Air Force during the Gulf War. In 2004, he resigned his commission and therefore position as Captain in the Missouri Air National Guard and Personnel Officer in the 139th Air Lift Wing in St. Joseph, Missouri. Pete holds a Bachelor of Science Degree in Finance as well as a Master's Degree in Business Administration (MBA).

Pete Martinez, Multi-year (2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024) Five Star Wealth Manager award winner 




This award was issued on 01/01/2024 by Five Star Professional (FSP) for the time period 04/10/2023 through 10/31/2023. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1,897 Kansas City-area wealth managers were considered for the award; 136 (7% of candidates) were named 2024 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 1,843, 138, 7%, 1/1/23, 4/18/22 - 10/21/22; 2022: 1,670, 128, 8%, 1/1/22, 4/20/21 - 10/15/21; 2021: 1,678, 118, 7%, 1/1/21, 4/20/20 - 10/23/20; 2020: 1,579, 115, 7%, 1/1/20, 4/1/19 - 11/13/19; 2019: 1,574, 134, 9%, 1/1/19, 5/11/18 - 11/27/18; 2018: 1,387, 119, 9%, 1/1/18, 5/17/17 - 11/30/17; 2017: 952, 212, 22%, 12/1/16, 3/26/16 - 11/28/16; 2016: 880, 216, 25%, 11/1/15, 5/20/15 - 10/15/15; 2015: 1,572, 201, 13%, 12/1/14, 5/20/14 - 10/15/14; 2014: 785, 176, 22%, 12/1/13, 5/20/13 - 10/15/13; 2013: 766, 203, 27%, 12/1/12, 5/20/12 - 10/15/12; 2012: 676, 200, 30%, 11/1/11, 5/20/11 - 10/15/11.